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		<title>Singapore&#8217;s Huge Bet On Sex And Gambling Is About To Pay Off Big Time</title>
		<description><![CDATA[ Something clicked many years back when Singapore suddenly realized that the key to being a world city isn't just about business... it is about having fun too. Since then the city has been transforming itself with a focus on both ease of doing business plus quality of life for those who do business. Thus both prostitution and gambling are legal in by-the-book Singapore. And brand new integrated resorts (casinos) are coming online. Already, tourist arrivals are spiking, so get ready for the economic boom: Credit Suisse: The transformation of Singapore into a cosmopolitan, global city has just reached a major milestone with the opening of the first of Singapore's two casinos on 14 February. The casino at Resorts World Sentosa (RWS) welcomed 130,000 visitors in its first week of operations. Even before the casino threw open its doors, visitor arrivals in Singapore had grown by 17.6% to reach 908,000 in the first month of 2010, the highest number of visitor arrivals recorded for the island city in the month of January, while the average hotel occupancy rate posted a 13.9 percentage point increase year on year (YoY) to 80.4%. We expect the imminent opening of the Universal Studio theme park, the main attraction at RWS, and the launch of Marina Bay Sands in April, will go a long way in helping to meet the Singapore Tourism Board's (STB) forecast of 11.5&#8211; 12.5 million tourist arrivals for 2010 and 17 million by 2015. To hit the 17 million target by 2015, tourist arrivals would have to grow at a CAGR of 7% between 2011 and 2015, an ambitious but not-impossible target, compared to the historical CAGR of 4.7% between 1980 and 2009 (Figure 1). Moreover, tourists aren't the only people more likely to come now. Business people will increasingly consider Singapore as a place to work, given the great weather, work opportunities, easy regulations and now the fun weekends of gambling and ribaldry. Singapore accounted for more than 25% of meetings held on the Asian continent in 2008, and won the title of Top International Meeting City in the Union of International Associations&#8217; (UIA) Global Rankings for two straight years &#8211; 2007 and 2008. The STB aims to generate over SGD 10.5 bn from MICE (meetings, incentive tours, conventions and exhibitions) by 2015, up from SGD 5 bn in 2007, contributing some 40% of Singapore's total tourism receipts. Property owners must be pretty happy about Singapore's transformation: (Via Credit Suisse, Singapore: Domestic sectors catch the tailwind from new integrated resorts, 12 March 2010) (Tip via N) Add my twitter for more like this: @vincefernando Join the conversation about this story ? See Also: The Lie Behind Japan's Good Unemployment Numbers Asian Economies Are Actually Becoming A Smaller Part Of The World Andy Xie: TIme To Freak Out About Korea's Implosion 


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		<link>http://intertechseo.com/singapores-huge-bet-on-sex-and-gambling-is-about-to-pay-off-big-time/</link>
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		<title>9 Killer Tips for Location-Based Marketing</title>
		<description><![CDATA[ Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners. So-called &#8220;lo-so&#8221; networks like Foursquare , Loopt , and Gowalla enable any business with a physical location to not only communicate with customers online, but actually get more of them to walk in the door &#8212; and that&#8217;s exciting. The question any brick-and-mortar business owner should be asking him or herself is no longer &#8220;Should I use lo-so networks?&#8221; It&#8217;s &#8220;How do I do it?&#8221; The following tips are essential to getting started. 1. Learn the Platforms First of all, you need to understand how the technology works. Generally, people use lo-so apps on their phones to &#8220;check in&#8221; whenever they go places. Global Positioning Satellites (GPS) locate the users and determine what &#8220;venue&#8221; they might be at, giving them options to select a location or create a new listing. These &#8220;check ins&#8221; allow their friends to know where they are now, or where they frequently go. Some services allow users to leave location-based tips for friends to discover later, and several involve social competitions, or the ability to unlock digital badges, stickers, and prizes. Businesses can announce specials or promotions through these apps, so when users &#8220;check in,&#8221; they receive notifications of nearby deals. Item one on your to-do list should be to become familiar with the prevailing platforms. Foursquare, Gowalla, Loopt, Brightkite , and Google Latitude are the most talked about in general, though others exist, and popularity varies by geography (e.g. Foursquare reigns supreme in New York City, and Loopt has a lot of clout in Silicon Valley). Other platforms to be aware of include Yelp and Facebook , which are just now dabbling in lo-so. Sign up for all of these, and download the apps to your phone if you can, so you can become familiar with how someone would use each one. Most of the networks have iPhone , Android , and BlackBerry apps, and all of them allow you to &#8220;check in&#8221; via desktop and mobile web browsers. 2. Determine Your Goals Before you can optimize your business for lo-social networking, you need to step back and determine what you want to accomplish. Are you hoping to increase foot traffic to your store? Do you want to sell more of a particular item? Do you want more patrons at certain times of day? Do you want to promote a specific product? Are you looking for new customer acquisition? Repeat customers? You may say, &#8220;I want all of those,&#8221; but to be effective, you need to set specific objectives. These will determine your approach to the entire process. Luckily, if you need to change things around to fit new objectives in the future, the cost of doing so is very small. One goal that should be on every business&#8217;s list is to be easily findable on every network, which brings us to number three: 3. Establish Your Presence Make sure that your business is listed on each network. Then make sure the address, phone, and details are correct and current. Don&#8217;t assume that users have added everything correctly. On some networks, once a venue is there, it&#8217;s stuck. Others let you edit. Don&#8217;t be afraid to contact the network itself to ask them for help if you can&#8217;t fix your venue listing. Gowalla&#8217;s Jonathan Carroll says, &#8220;We receive dozens of e-mails a day from businesses around the world asking for additions or tweaks to their Gowalla locations, and we&#8217;re happy to help out with them.&#8221; It&#8217;s also a good idea to put up notices or stickers (on the door, order counter, or table centerpieces, for example) announcing &#8220;We&#8217;re on Foursquare&#8221; or &#8220;Find us on Yelp.&#8221; This will remind people to &#8220;check in&#8221; and spread the word about you. 4. Customize Different networks have different options for customization, but it&#8217;s important that you do as much as you can to build out your listing. Add your website. Integrate with your other social networking accounts, like Twitter . Features are constantly being added to each network, but great customizations you can try right now include the following: On Foursquare: Create to-do lists for users to explore around your area. And if possible, work with Foursquare to create a custom badge for your venue or event. On Gowalla: Ask for a custom icon for your location, rather than the generic one for your category. Examples: Shake Shack, NYC , Austin Java , and Coop Ale Works . 5. Implement Compelling Promotions Lo-social networks allow you to run promos to increase engagement and get people into your store. Foursquare&#8217;s Tristan Walker says, &#8220;Any type of in-store promotion you can conceive we want to make it so Foursquare can run it.&#8221; Many businesses offer specials like &#8220;check in 10 times and get a free appetizer&#8221; on all the major lo-so networks. Establish well-conceived promotions based on your goals, then evaluate the results. The biggest mistake you can make is to do this sloppily or half-heartedly. Carroll cites Lift Cafe as a good example. &#8220;They offer 10% off every purchase when you check in on Gowalla, which they include in their description and also as a reminder in the success screen after check-in.&#8221; &#8220;[What] we&#8217;ve seen across all channels again and again is that what works is a good local offer,&#8221; says Loopt CEO Sam Altman. Businesses with offers that cater to people &#8220;making that gametime decision&#8221; when they&#8217;re out and about do the best. &#8220;Offer value to the customer so it doesn&#8217;t feel like an ad,&#8221; he advises. Shelley Bernstein, Chief of Technology for the Brooklyn Museum , talks about how the institution uses Foursquare to create a multi-faceted campaign and experience for museum goers. &#8220;We knew that many people coming here wanted to know more about the local neighborhood, which is something Foursquare does well. We asked our staff for their opinion of the best stuff in the neighborhood &#8230; and left tips at all these venues for Foursquare users to find. Second, we added a promo for our mayor to reward the people who are consistently identifying themselves with us. Third, Foursquare has given us a badge which unlocks after three visits, and this helps reward our community for coming in the doors. &#8220;All of these things together help create a total presence on the platform that works well for the Foursquare community, the Brooklyn Museum visitor, and the local merchants in our neighborhood.&#8221;" Common promotions across various networks include the following: Raffles (e.g. &#8220;Every person who checks in gets a chance to win an iPod.&#8221;) Specials for the user who checks in most often. This is a staple of Foursquare promos for a lot of venues (e.g. &#8220;Top user/mayor gets the first drink free every time he/she comes in.&#8221;) First check in specials (e.g. &#8220;Get 30% off your order when you check in for the first time.&#8221;) Digital punch cards (e.g. &#8220;Check in 5 times, get a free coffee.&#8221;) Tips for developing effective promotions: Advertise particular incentives, rather than your business in general (&#8220;20% off between 2 and 4pm;&#8221; &#8220;Buy one burger, get one free;&#8221; etc.). On platforms that allow you create your own banner ads (such as Loopt), include your address and opening hours in the ad itself, when possible. Be creative. For example, Incase , the bag and protective case maker, recently ran a promo with Gowalla to put virtual versions of its products into the app to be collected and traded. Carroll remarks, &#8220;The result has been phenomenal: Thousands upon thousands of their virtual items have been distributed in Gowalla to an audience who could benefit from their products, but many of whom had not previously heard of Incase.&#8221; 6. Engage With Your Customers It would be a mistake to use Twitter as a one-way corporate megaphone, never interacting with your audience. That&#8217;s a quick route to an audience of zero. One of the most effective uses of social media is personal engagement and relationship building with your audience. The same goes for lo-so networks. 7. Track Everything Foursquare just released a slick analytics dashboard for venues to track their stats. Other networks have metrics you can view as well, and they&#8217;ll certainly be releasing better and better tools. From data you can study online to qualitative observations at your own store, it&#8217;s important to keep track of everything so you can learn what promotions work with your audience. Be aware, though, that your ROI may not be directly measurable, and aside from increased sales, you&#8217;re working for brand exposure and increased awareness of your business. 8. Be Prepared to Adapt Location-based social network technology may be the newest and grooviest incarnation of social media, but it certainly won&#8217;t be the last. And in a year it won&#8217;t look exactly like it does today. Be prepared to adapt your methods when features change, as new tools emerge, and as you review your own promotional results. Again, keep your objectives in mind, and be ready to keep up with new technology. 9. Avoid Common Pitfalls In talking with representatives from the major lo-so networks, several common mistakes came up. Here are a few things you should try to avoid: Don&#8217;t leave fake reviews or tips. They&#8217;re easy to spot, and you&#8217;ll lose all on- and off-line credibility immediately when people catch on. Don&#8217;t throw up poorly designed ads. &#8220;A badly designed banner ad performs so much worse than &#8230; a good one,&#8221; Altman says. &#8220;It&#8217;s an insane difference.&#8221; Don&#8217;t forget to monitor activity. Carroll points out, &#8220;Chances are if someone has a gripe or praise with their check-in, it&#8217;s a real-time thing: The patron is probably still there &#8230; so the business has a chance to make the experience even better.&#8221; We&#8217;d love to hear about your own lo-so experiences. Let us know how location-based services have benefited your business in the comments! More location-based resources from Mashable: - 10 Foursquare Apps You Can Use Right Now - 6 Foursquare Apps We’d Love to See - 6 Tips for Getting the Most out of Foursquare - Foursquare vs. Gowalla: Location-Based Throwdown - Location, Location, Location: 5 Big Predictions for 2010 Tags: brightkite , business , facebook , foursquare , google latitude , gowalla , List , location , location-based , loopt , MARKETING , Mobile 2.0 , small business , social media , social networks , twitter 


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		<link>http://intertechseo.com/9-killer-tips-for-location-based-marketing/</link>
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		<title>Here Is The Dodd Financial Overhaul In Full</title>
		<description><![CDATA[ Chris Dodd has come out with his proposal for financial overhaul and its massive. The 11 page document outlines in detail the Chairman's intention to remake the U.S. financial system as a result of the financial crisis. We've got the breakdown on the reform bill for you right here. Check Out Chairman Chris Dodd's Reform Bill In Full > > > Join the conversation about this story ? See Also: Let Me Tell You What I Really Think About Fanny And Freddie Treasury Restates Support For Fannie, Freddie After Barney Frank's 'No Guarantee' Comments Panic Investors Good News, Jobless Americans: The Senate Just Extended Your Unemployment Benefits Again 


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		<title>EURUSD Drops On Stronger US Data</title>
		<description><![CDATA[ G10 Advancers and Decliners vs USD JPY -0.05 CHF -0.32 EUR -0.73 GBP -0.86 • Eurozone Employment Change (Q4) came out at -0.2% q/q, -2.0% y/y (-0.5%/-2.1% prior) • Swiss Producer &#038; Import Prices (Feb) were a much lower than expected -0.3% m/m, -1.0% y/y (0.1%/-0.6% expected, 0.3%/-1.3% prior) • BoE member Kate Barker quoted saying UK GDP may fall one quarter, but no double dip. • US Empire State Manufacturing Survey (Mar) beat forecasts at 22.86 (22.00 expected,... 


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		<title>Free Product Giveaway: Six Slingbox PRO-HD Units Up For Grabs</title>
		<description><![CDATA[While the industry argues over what TV Everywhere should look like, consumers like me who have a Slingbox already have a true TV Everywhere solution. With Slingbox, you can access your full linear TV lineup wherever you go from your computer or mobile device. Simply put, for TV Everywhere, nothing beats a Slingbox. And thanks to the very generous folks... 


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		<title>Meet The 67 Bonehead Billionaires Who Managed To Lose Money In 2009</title>
		<description><![CDATA[ Following the darkest days of the financial crisis, 2009 was a can't miss year. But of course, you can always miss. 67 billionaires lost money in 2009, according to Forbes' yearly list of billionaires . They lost vast quantities of wealth through exposure to Dubai, real estate markets, poor management, and bad business ideas. The Top 25 Billionaire Losers Of 2009 > Join the conversation about this story ? See Also: The 10 Most Expensive Homes For Sale In America Forget The Mere Billionaires. Meet The MULTI-Billionaires Of Tech The Biggest Losers Of The Decade 


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		<title>MSI Shifts Focus to All-in-One PC Shipments</title>
		<description><![CDATA[ MSI is best known for its line of motherboards and Wind netbook series, but as 2010 marches on, the company plans to more than triple its all-in-one PC shipments compared to last year, says Shao-ling Lin, president of system unit sales at MSI. More specifically, MSI plans to ship at least 600,000 all-in-one PCs, and up to 1 million if all goes right. The company is already the most active all-in-one PC vendor in Taiwan and ranks No. 6 globally. If MSI reaches its shipment goal, however, it will leapfrog ahead of Acer to become the fifth largest all-in-one PC vendor. The other top four vendors include, in order, Apple, HP, Sony, and NEC. MSI also has big plans for its desktop shipments. According to Shao-ling Lin, the company expects to increase its desktop shipments from 400,000 in 2009 to at least 1 million units in 2010, positioning the company as a global top 10 desktop vendor in the process. Image Credit: MSI via transgadgets.com 


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		<title>Funny Or Die Outtake Reunites SNL’s George W. and Bush Sr. [VIDEO]</title>
		<description><![CDATA[ An extended outtake sequence from director Ron Howard&#8217;s &#8220; Funny or Die&#8217;s Presidential Reunion &#8221; featuring Will Ferrell as George W. Bush and Dana Carvey as George Bush Sr. is making the rounds on the Internet. The original clip has attracted almost three million views . This new outtake clip is an extended conversation (two minutes and 35 seconds compared to just a few seconds in the original version) with Ferrell and Carvey riffing off of one another in their roles. Some father and son issues start to bubble up (pardon the pun) and things get a little weird. Funny or Die produced and distributed the Ron Howard-directed &#8220;Presidential Reunion&#8221; skit, which brought together two decades of Saturday Night Live presidents — Ferrell as George W. Bush, Carvey as Bush Sr., Fred Armisen as Barack Obama, Darrell Hammond as Bill Clinton, Dan Akroyd as Jimmy Carter, Chevy Chase as Gerald Ford and surprisingly, Jim Carrey as Ronald Reagan. It also features Maya Rudolph as a weight-lifting Michelle Obama. The video directed viewers&#8217; attention to financial aid reform organization Main Street Brigade . We&#8217;ve embedded the new Carvey and Ferrell outtake below, along with the original video and two other outtake videos. Bush Sr. vs. Bush Jr. Funny or Die&#8217;s Presidential Reunion Behind the Scenes Dana Carvey Dream Sequence Tags: celebrities , comedy , dana carvey , funny or die , george bush sr. , george w. bush , Political , politics , saturday night live , sketch , snl , viral videos , web series , will ferrell 


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		<title>Shhh&#8230; Don&#8217;t Look Now, But Sotheby&#8217;s Is Back To Pre-Lehman Levels (BID)</title>
		<description><![CDATA[ Sotheby's (BID) -- the auction house whose stock is infamous for timing major market peaks and troughs -- is back up. In fact, it's now above its pre-Lehman levels! The threshold was crossed during this recent up-spurt. If you're unfamiliar with Sotheby's and its connection to bubbles, this nice multi-year chart is a nice introduction. As you can see, we've still got a long way to go before pre-Bear levels. Join the conversation about this story ? 


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		<title>The Big Story Of The Coming Week: FedEx Q3 Earnings (FDX)</title>
		<description><![CDATA[ A feeling of calm and optimism is pervasive in the market right now. The economy seems to be rebounding, and there are few near-term event risks. As such the market has been drifting higher of late -- not in dramatic fashion -- but it has been with ease . The week ahead will give us some new housing numbers, as well as a new FOMC statement on Tuesday (it will likely be behind), so the biggest story is coming Thursday, when FedEx (FDX) reports earnings. FedEx, as you know, is considered to be one of the best proxies on the global economy, and it's managers are supposed to have an unrivaled, real-time look at what's going on right now . Last year , in this quarter, during the depths of the recession, FedEx earnings $.31/share on revenue of $8.14 billion. This year, the company is expected to earn $.72/share on revenue of $8.33 billion. During FedEx's last conference call, management spoke to the global rebound (via SeekingAlpha ): We believe the U.S. economy reached a turning point year over year during our second fiscal quarter with the one year anniversary of the financial collapse. Several economic indicators related to industrial demand turned positive compared to the same time last year. Other forward-looking indicators point to near-term improvement. Manufacturers of capital goods say many of their customers are buying again, as opposed to drawing down inventories, signaling an up-tick in capital spending. We believe the process of inventory clearance has bottomed and subsequent restocking is driving growth. And yet just days ago , CEO Fred Smith said the company wasn't quite yet sold on the recovery. So, this is the story. Investors will be pouring over results and the call quite closely. One more thing: as you can see, the stock has had a nice run over the last year (not surprisingly) though it's still behind its highs seen during Christmas, and below its pre-Jan 19th highs. In fact, lately it's showing some nascent signs of weakness. Join the conversation about this story ? See Also: Goldman: Here's 3 Reasons The Consumer Rebound Is Going To Sputter Out Another Huge Flop: All Those Predictions Of Protectionism BOOM! February Retail Sales Come In Very Strong 


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